REDVOICE AT ‘BRAND YORKSHIRE’ AGAIN
We were delighted to be involved with the second Brand Yorkshire event at Elland Road Football Stadium earlier this month. Once again, Helen hosted the Redvoice stand in the Bremner Suite (feet are still aching) whilst Victoria did what she does best – she took to the stage, not only to host and introduce the speakers, but to deliver her own interactive presentation all about presentation skills. It was tremendously well received and we had some wonderful feedback from the audience.
One of the things that came in that feedback was about her energy and passion and how watchable and memorable she is when she is presenting and how they wish they could be like that. Doesn’t every speaker want to hear that about themselves? more to the point, don’t most speakers THINK that is what is being said about them? Actually, the reverse is often true because, as in many presentations of all sizes, from small meetings to international conferences, the time, effort and preparation has been put into 7% of the impact – the content (the words, the PowerPoint slides)
We keep banging on about this but in order for the message to be remembered by the audience, it isn’t just about WHAT we say, it’s about HOW we say it.
We all know what it takes to put a conference together – months of organisation, co-ordination and frustration but it is always a shame when the speakers don’t quite cut the mustard and the audience come away disillusioned because they don’t remember the message that was being communicated.
We often advise people to ‘observe aggressively’ (that doesn’t mean BE aggressive) but to really make a point of noting everything about someone when they’re presenting - at a conference, a sales pitch, an internal meeting a one-to-one, even on TV (Policitians are good to watch). How memorable are they and how much of what they have said can you really actually remember?
The speakers can either make or break a conference – is it worth taking the risk?
See CONFERENCE SPEAKER TRAINING